Saturday, May 3, 2014

Last week I attended a basic type class and a lettering workshop through TypeEd so I wanted to share my experience, what I learned AND even some work I did…..

I really wanted to post a recap right after attending, when everything was fresh, but of course when I sat down at my computer on Sunday, I had to spend more time working on the projects I started in workshop.

TypeEd / PrettyHauteMess

If you’re a loyal PHM reader, then you know that I just started graphic design a couple years ago after entering the design world through interior designer. That being said, I’m always on the lookout for cool ways to develop my skills and expand my design knowledge.

TypeEd’s mission is to bring the craft of typography back to design education. They help designers build a typographic foundation and improve the integrity of their design. It doesn’t hurt that they are located in a super rad downtown building in the Old Bank District of Los Angeles.

The Basics / PrettyHauteMess

They have several different classes you can choose from, whether you’re wanting to learn the basics of type or how to make beautiful lettering fit for a handsome whiskey bottle label. I took their Type 1 The Basics as a refresher and I also attended the workshop In The Loop with Leah Faust as the instructor.

In The Loop / PrettyHauteMess

The Basics was great, going as far back in type history as the first alphabets. Michael Stinson, Partner at Ramp Creative, knows his shit. He filled every minute of the three-hour class with information on type, kerning, x-height, negative space, etc. Then, after class we all went downstairs to the design library where he showed us examples of good layouts and type settings. None of us even cared that it was 10pm on a week-night.

General Assembly / PrettyHauteMess

Leah was great as our instructor for the In The Loop workshop, which was located on the West Side of L.A. at the very cool headquarters of General Assembly. We broke down an existing typeface and also created some of our own lettering, beginning with paper + pencil sketches.

The critique sessions, where we all put our work on the wall, were great and went longer than other workshops I’ve attended. You can learn a lot from a lecture, from watching someone demonstrate their craft and most importantly from practicing… But getting critique on work you’ve done is priceless. And bonus, as I continue working on my two projects I’m still getting critique on-line, which is pretty awesome. However, I’m also learning that constructive criticism won’t make my work look pretty, I actually have to do it. Great lettering IS SO HARD!

Eagle Rock Tattoo / PrettyHauteMessThis is the first of our two projects from workshop. Our task was to help brand Eagle Rock Tattoo (a fictitious business). We had the choice of using two different fonts, but we couldn’t use the fonts as they were, we had to break them apart in vector, making them look like a completely different font. I chose Burgues Script and decided to remove a lot of the decorative elements, contour some of them and add my own flourishing. Note: flourishing is also VERY HARD. Although I didn’t complete this project in workshop, I was pretty  happy with my end result from home. For now.

Escondido / PrettyHauteMess

Our second project was custom lettering. We had the choice of writing our name, the name of a loved one, favorite city or birth place. I chose the city I was born in, Escondido (San Diego) which means hidden in Spanish. I tend to believe this is the cause of my introvert personality. Joking aside, I like the word and though the “E” would be fun. Turns out, that’s all I really like from the end product. I’ll keep working on it, possibly scrapping everything but the “E”.

My take-away is that the two founders of TypeEd, Michael and Rachel, really love what they do. This is why I believe I gained so much from the class and the workshop. They pulace a sincere effort in making sure their students walk away knowing something they didn’t before, meeting fellow creatives and are inspired to learn more.

Images (top three): TypeEd

*This post was sponsored by TypeEd, but all experiences and opinions are my own.


Commented on Saturday, May 3, 2014

The Escondido font is electrifying–certainly not hidden. Have fun in part two. Happy Nesting!

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